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Tag: Web Design Agency

Marketing isn’t optional if you’re a small or mid-sized brand—it’s your growth engine. Strategy matters. So does consistency. Innovative brands combine organic content with paid digital ads to build visibility, attract customers, and boost ROI over time. Want real growth? Incorporate this punch list into your strategic marketing to help you work smarter—not harder.

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Your website is your business’s digital storefront. Keeping web content updated, relevant, and engaging is essential for attracting and retaining customers. Poorly managed content can lead to missed opportunities, lower search rankings, and reduced credibility. Here’s why effective web content management matters and how to do it right.

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Of all the areas of web design and development that I enjoy the most – our Web Design meetings really rank highly for the part they play in ensuring a great website result for the client. The key to great web design is the success of those meetings starts with analysis & research before the meeting, which can include reviewing the client’s business and marketing models , their current website, and industry leading websites for comparison and samples.  Key communication actually starts in the sales cycle and should be in full “voice” – during the design meeting.  Clients should be engaged in identifying their needs, aims and outcomes and the whole team (client and designer) should establish a collaborating process to ensure a successful outcome.

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Analysis & Communication

Analysis & Communication – A Key Ingredient in Designing A Great Website. Of all the areas of web design and development that I enjoy the most – our Web Design meetings really rank highly for the part they play in ensuring a great website result for the client. The key to those meetings is analysis before hand (usually the sales process and preparation for the design meeting). Then, great open communication with your client during the design meeting.

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Last week, I listened to my favorite jazz station and heard an advertisement for a web design company. Curious about the competition, I visited their website and did some “snooping.” It raised the question: Should We Leave it to the Professionals?

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Is Your Website Purpose Driven?

Is your website a purpose driven website? Sounds like a corny question from a self-help book, doesn’t it? But in reality, many websites today are “happenstance-driven” rather than purpose-driven. Your website should have specific purpose(s) that can be measured. A website will inevitably serve your organization in many ways, but it is critical to clarify the purpose of your website so you can verify whether it meets that purpose.

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Nightmare On Domain Street

The stories you are about to read are true. Only the names have been changed…. to Nightmare On Domain Street. One dark and stormy night, a prospect called me about a new website. During that conversation, the prospect stated that his domain name was in “Deletion” mode, and that he’d been informed that it could take up to six months for the name to become available for repurchase. The prospect’s webmaster, who was the registrant on the domain name, had mysteriously “disappeared” (not an unusual occurrence in Web World). This disappearance had caused a great road block for this business owner to simply renew the domain name and get on with his business.

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