With nearly 59% of the world interfacing on social media for 2.5 hours daily, it is no wonder it has become a marketing phenomenon. And the key to maximizing this phenomenon is understanding it is a player’s game. What does this mean? First, you must constantly be in the game to grow your business with social media marketing. As well as keep the correct elements in motion consistently. Where should you start? You can have a thriving social media presence by focusing on the right platforms, managing the administrative components, launching target ads, and creating trustworthy, consistent content. All of these are essential elements in growing your business. Here are things to consider when building your social media marketing strategy and creating your 2024 marketing plan.
Tag: Bear Web Design
Your website is more than just static marketing; it’s a dynamic tool that can propel your business forward, or hold it back. If you’re considering a website redesign, here are signs that your current site may be due for a makeover.
Outdated Design and Functionality
Digital trends and expectations seem to evolve overnight. If your website looks outdated or lacks modern functionality, it might be turning away prospects. A contemporary design improves user experience and positively reflects on your brand.
Client Spotlight: We love helping clients stay relevant in today’s digital world. Today we are proud to highlight our projects with TimeoutPCB! These owners have created the Ultimate Beach Vacation with their three luxury, beachfront vacation rentals in Panama City Beach, Florida.
Just about every company and organization today has a website. Pending how long you have been in business you may have had a company website for 10 plus years. That website has probably been thru several redesigns and upgrades while remaining a constant primary marketing tool and/or e-commerce vehicle for your company.
Have you heard about WordPress? You may be considering it for your new website. You may need a website; you know how important it is, you just “don’t have the time”.
What is WordPress and how can it help you?
The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). … GDPR came into effect across the EU on May 25, 2018.
A company can spend a lot of money, time and resources developing a new website. It is an exciting time filled with great expectations as the internet provides a constant supply of users searching for products and services and a great looking website can really help attract customers. It is easy to think that if you get everything right during this design and development phase you are going to be all set in upcoming years.
Social Media has become a dominant force in our world ranging from personal socialization to business marketing. Over the past 5 years or so businesses have been putting more and more effort and resources into using social media in the aim of building their brands and marketing their products and services. It has clearly been a revolution to be able to add a great photo and a small paragraph or two and be able to share with your friends and fans reaching 100’s or sometime 1000’s of people in real time.
Girls that Code from Wilson County visited Bear Web Design in Nashville today to learn about the opportunities for programmers & developers in the 21st century! The girls are taught programming by web designer/developer Jennifer Folsom and were treated to pizza after their visit.
Have you recently heard the term “Digital Profile”? it is becoming a key focus area for companies as well as individuals that provide services that are searched for on the internet. That means just about any company that operates today should be paying attention to their Digital Profile.
A Digital Profile as it sounds is a profile that has been establish online through your internet resources and usage. Google is the best place I know of to check out your digital profile to get a feel for what people will see when they type your companies name.
Thanks to Google My Business (formerly Google+) we have really seen the development of the Digital Profile over the last 12-24 months. Google My Business includes Google Reviews, Google Maps & Directions, Google Search Results, hours of business, photos as well as links to your website. On mobile it is as powerful as it appears on a desktop and it can heavily influence whether a customer communicates with your company directly from google (e.g. calls you) or links to your website for further information.
So using Bear Web Design’s Digital Profile as a starting example lets look at some of the basic elements… (see our Digital Profile above)…
- Google Ad Words and Organic Information sit on the left hand side of the search page result. Adwords are an online advertising services by Googler where advertisters pay to display ads that are tied to key search terms and phrases. Organic search results are website listings on search engine results pages that appear because of their relevance to the search terms.
- Google My Business sits on the right hand side and consists of photos, address & location, directions, website link, reviews, business hours (absolutely critical to being correct) and links for action – phone number to call, driving directions to come visit and website link to learn more about your business.
- Notice the Google Post that is under Google My Business (this is a new featured offered by Google allowing business owners to feed their content directly into their search results page! Google Posts will stay active for 7 days and I have seen some posts that receive 1000’s of views.
- Google Insights which shows you how many searches that your Google Digital Profile appears in including (Discovery) – those searching for your services or products but don’t know you directly and (Direct) – those that do search for you directly.
So if you haven’t checked out your Digital Profile it is definitely time to do so. It will be a critical part of your online success! And if you need some help managing and updating your digital profile please be sure to contact Bear Web Design!