Last week, I listened to my favorite jazz station and heard an advertisement for a web design company. Curious about the competition, I visited their website and did some “snooping.” It raised the question: Should We Leave it to the Professionals?
Tag: Web Design Agency
Is your website a purpose driven website? Sounds like a corny question from a self-help book, doesn’t it? But in reality, many websites today are “happenstance-driven” rather than purpose-driven. Your website should have specific purpose(s) that can be measured. A website will inevitably serve your organization in many ways, but it is critical to clarify the purpose of your website so you can verify whether it meets that purpose.
I hope the title to this week’s blog has caught your attention. In truth, I hope everything — or at least SOMETHING — on the BeareWare home page catches your attention. Because with in 3-5 seconds, the decision is made.
The stories you are about to read are true. Only the names have been changed…. to Nightmare On Domain Street. One dark and stormy night, a prospect called me about a new website. During that conversation, the prospect stated that his domain name was in “Deletion” mode, and that he’d been informed that it could take up to six months for the name to become available for repurchase. The prospect’s webmaster, who was the registrant on the domain name, had mysteriously “disappeared” (not an unusual occurrence in Web World). This disappearance had caused a great road block for this business owner to simply renew the domain name and get on with his business.
Have you visited your website lately? Recently I selected business prospects from a mailing list of local companies. I specifically looked for small businesses that either did not have a website or had a website that needed improvement. I must admit, I was very surprised at the results of my research. For each business I selected, I Googled them to find their domain name (and also to get an idea of how high their search engine ranking was). I’d then go to the site itself for a few minutes and look around.
Selecting a web design company might seem like a broad question. It doesn’t have to be. Here’s what you should look for.