Marketing isn’t optional if you’re a small or mid-sized brand—it’s your growth engine. Strategy matters. So does consistency. Innovative brands combine organic content with paid digital ads to build visibility, attract customers, and boost ROI over time. Want real growth? Incorporate this punch list into your strategic marketing to help you work smarter—not harder.
When redesigning your website, it’s easy to focus on visuals, navigation, and functionality while overlooking the power of your blog. However, blogs can be a secret ingredient to website success, often serving as one of the most impactful elements in a successful website redesign. A well-maintained blog attracts organic traffic, builds brand authority, and engages your audience long-term.
Competition can be intense; therefore, creating high-quality content for your brand is an important strategy for attracting and retaining customers. It can also demonstrate authority in your industry and boost your online presence. Here are tips on how to create high-quality content that resonates with your audience and drives results.
So blog, blogger, blogging… What’s all the fuss about? Does social media really level the playing field for small business? As I am writing this post, there are 2,503,650,356,302,700 internet users. According to worldometers.info, that number is increasing at a rate of approximately 1 user per second. With that information, all I can say is, if you want access to the eyes and ears of millions of consumers, just blog!
As we enter a new year, and many of our clients are reviewing their websites and marketing plans for 2012, I have found myself repeating this line above in both client and prospect meetings: It is not “Intent” it is “Content” that Google Ranks your website on.
Teaching a Web Content Management class recently I included a “jargon” take home test that was handed to our attendees at the end of the class. I have always been very sensitive to computer jargon since my college days – where I studied computer science. I actually have always been uncomfortable with using it – in particular when you know the jargon to be confusing to the person that is not an actual computer geek. It is important to learn the web jargon to empower yourself.