Tag: Peter Beare

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“See Inside” with Google Virtual Tour

About a year ago “or so” I said to an associate I think I need to really focus on cleaning up the front of my residence as Google was using the front of our house as the street view that you would see when you searched for Bear Web Design. (We have since relocated to an Office on Lebanon Pike but the challenge remains with how we look from the street). Google uses street view (called “See Outside”) to show the front street view of each business as part of the Google My Business / Google Maps listing. It seemed pretty obvious to me – if the view looks old or run down you may just be losing prospects. I must admit I was excited at the idea of the concept “Google Friendly Landscaping” being someone who loves gardening but also realized how many businesses may look “HORRIBLE” from the street view. And even worse – Google can quite often show the wrong building or ajoining structure in street view and totally put off the searcher…

So before you go running to the front of your building (and start crying if it doesn’t look that good) Google has recently launched a great new service called Virtual Tour that actually shows the inside of your business (professionally photographed in a 360 view). This is called “See Inside” and it showcases the inside of your business and it also does additional professional street view photos to ensure YOU LOOK GREAT! We have our first client using this technology – Justin Patel of Integrity Investments and his Holiday Inn Express and Baymont Inn are both in the process of setting up this service. Another business that Justin owns has just completed this process is Primings Cigar Lounge & Bar and folks get ready to get WOWED!

Here is the link to see the view – https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=primings%20cigar%20lounge – and select “See Inside” on the right hand side of the search result… and voila you are in 360 view… You can literally walk thru the entire inside of the business (and sure enough Primings Cigar Lounge & Bar looks absolutely Gorgeous!)….  Play around with the views – walk thru the business and think about how a prospect or customer may have a great experience doing this in your business.

You will also note that the photos to the left are the same professional photos that were taken from the 360 view.  And we can take the same virtual tour links and add them to Justin’s website so we can get people visiting your website to take a 360 virtual tour quickly!

So how do you get this service?  Google Certificated Photographers are the folks currently charged with providing this service. You can see by this example that they know what they are doing and their results are outstanding. There are costs that can vary pending how much photography work is done – but you are paying a one time fee for this setup – no ongoing costs and basically the 360 view remains in place for the lifetime of business.  Just imagine how much traffic this may receive over the years.

And the best thing is that you are now fully controlling the photos that are showed by Google. It is no longer a maybe good or maybe not so good street view. It is professional presentation at its best. So what business would this suite?  Retail, Restaurant, Café’s, Specialty Stores, Events and Promotional Business – basically any business that can entice the customer into their business by showing off the inside of the business…

Bear Web Design has commenced working with American Marketing & Publishing, L.L.C and local rep Joy Collins who is helping us offer this service to our customers. Please contact me and I will be happy to share more information and general costs for this service. We can also setup an appointment to meet with Joy if we feel this is a good match for your business. I am absolutely excited about Google’s 360 view and look forward to “everyone” seeing the Inside of your business soon!

Google Street View, Peter Beare, Primings Cigar Lounge & Bar, See Inside with Google Virtual Tour, See Outside with Google

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Do You Know What Content Marketing is?

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Our company has traditionally worked closely with our client base to ensure that they fully utilize their content management system (Joomla) in order to maximize their website results and their visitors experience on the website.  We have done this primarily by teaching classes (both formal classes and onsite training) as well as providing a “how to” support role to ensure that the client not only has a great looking and functioning website but the content is easily updated with fresh, up to date and relevant information.  This is not only great for website visitors and but also great for Google.  Your content on your website determines your search engine and keyword positioning and this determines how many prospects you are reaching (Google is all about the prospect!).

To our delight some of our clients today are absolute experts at managing content on their website. They maximize the opportunity of using their website by having timely information on their site on a continuous basis.  They have learned how to use Joomla and each edition they get more sophisticated tool to work with. Quite often their content is integrated with blogs, social media and e-news  to maximize the messages reach. Keeping in mind that when a visitors comes (or are drawn) to your website they are generally looking to answer a question and that in essence is what good content does – it answers questions and ultimately leads to an action (a purchase, an inquiry or a phone call).

So What is Content Marketing?
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.  It has become the “big thing” in internet marketing in 2014 although it has always been very important in our eyes thanks to the creation of great content management systems (Joomla, WordPress and Drupal). This is great news in our opinion as your website should be clearly ranked by the look, the feel, and the great content on your website.  This is also a good shift in the area of search engine optimization that was previously dominated by website manipulation, confusing and questionable internet marketing companies that promised a lot but couldn’t deliver quality prospects.

So how can you start to focus on Content Marketing?
Understanding your website, how to manage and update content and what content you place on your website (both permanent  and ongoing content) is a great place to start. Today our sites are very well structured in this department starting with static content and core content  (both text, images and multi-media) that tells your visitors about your business, products and services while blogs, social media and e-news get news campaigns and messages out (and generally aim to pull the visitors back to your website).  And then it comes down to the quality of your content and frankly that is the area that should have your highest focus.

Excited? Then Join us at our Upcoming Web Content Management Class!
Our upcoming Web Content Management Class is Friday April 26th 2014 at Lebanon Wilson Chamber of Commerce (Upper Conference Room). The class is will be focusing on Joomla 3.X (and 2.X) and this is a great opportunity to find out how your content is structured, what tools you can use directly for Content Marketing and ultimately learn how to use your content management system (which is centered around your editor and media manager).

For more details on this upcoming class and registration information CLICK HERE

Our next blog will be breaking down Content Marketing and really focusing on what is good content. (its not just sending someone an update – it is what you actually say!)

Joomla Classes, Joomla Content Management System, Peter Beare, Updating Your Website Content, What is Content Marketing?

Contact

Bear Web Design
2622 Bluefield Avenue
Nashville, TN 37214
(615) 504-6845


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