Navigating a Dual Role: Challenges of Being an Owner | Employee Running Your Brand’s Social Media
In today’s ever-changing digital world social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive sales. However, managing your brand’s social media accounts while navigating a dual role can be daunting. Balancing the responsibilities of a dual role with the demands of social media management presents a unique set of challenges. It requires specific characteristics, including astute time management, careful navigation, and strategic planning.