This year website content and content marketing are at the forefront of any results focused website. So what is great content? Is it frequency? (how many times you update your website), is it fancy fonts and highlights with every page designed uniquely? Or, is it content copied from a leading competitors website that you know must be good since they are a great company?
In essence there are three basic forms of content on a website.
Our company has traditionally worked closely with our client base to ensure that they fully utilize their content management system (Joomla). This maximizes their website results and their visitors experience on the website. We have done this primarily by teaching classes – both formal classes and onsite training. Additionally, we have provided a “how to” support role to ensure that the client has a great looking and functioning website. As well as the content updated with fresh, up to date and relevant information. This is not only great for website visitors and but also great for Google. The content on your website determines your search engine and keyword positioning. This determines how many prospects you are reaching (Google is all about the prospect!).