About a year ago, I said to an associate, “I think I need to really focus on cleaning up the front of my residence.” The reason being that Google was using the front of our house as the street view when users searched for Bear Web Design. (We have since relocated to an Office on Lebanon Pike but the challenge remains). Google uses street view (called “See Outside”) to show the front street view of each business as part of the Google My Business / Google Maps listing.
Our company has traditionally worked closely with our client base to ensure that they fully utilize their content management system (Joomla). This maximizes their website results and their visitors experience on the website. We have done this primarily by teaching classes – both formal classes and onsite training. Additionally, we have provided a “how to” support role to ensure that the client has a great looking and functioning website. As well as the content updated with fresh, up to date and relevant information. This is not only great for website visitors and but also great for Google. The content on your website determines your search engine and keyword positioning. This determines how many prospects you are reaching (Google is all about the prospect!).