Do You Know What Content Marketing Is?

Our company has traditionally worked closely with our client base to ensure that they fully utilize their content management system (Joomla). This maximizes their website results and their visitors experience on the website.  We have done this primarily by teaching classes – both formal classes and onsite training. Additionally, we have provided a “how to” support role to ensure that the client has a great looking and functioning website. As well as the content updated with fresh, up to date and relevant information.  This is not only great for website visitors and but also great for Google. The content on your website determines your search engine and keyword positioning. This determines how many prospects you are reaching (Google is all about the prospect!).

Empowering Clients

To our delight some of our clients today are absolute experts at managing content on their website. They maximize the opportunity of using their website by having timely information on their site on a continuous basis.  They have learned how to use Joomla. With each edition, they get more sophisticated tool to work with. Quite often their content is integrated with blogs, social media and e-news  to maximize the messages reach. Keeping in mind that when a visitors comes (or are drawn) to your website, they are generally looking to answer a question. That in essence, is what good content does – it answers questions. Ultimately, it leads to an action (a purchase, an inquiry or a phone call).

So What is Content Marketing?

Content marketing is any marketing format that involves the creation, sharing of media, and publishing content in order to acquire customers.  It has become the “big thing” in internet marketing in 2014. Although, it has always been very important in our eyes. This is thanks to the creation of great content management systems (Joomla, WordPress and Drupal). In our opinion, this is great news, as your website should be clearly ranked by the look, the feel, and the great content on your website.  This is also a good shift in the area of search engine optimization that was previously dominated by website manipulation, confusing and questionable internet marketing companies that promised a lot but couldn’t deliver quality prospects.

How to Get Started

Understanding your website, how to manage and update content, and what content you place on your website (both permanent  and ongoing content) is a great place to start. Today, our sites are very well structured in this department starting with static content and core content  (both text, images and multi-media. This tells your visitors about your business, products and services. Blogs, social media and e-news get news campaigns and messages out. Generally, they aim to pull the visitors back to your website. Then, it comes down to the quality of your content. Frankly, that is the area that should have your highest focus.