Recently SEO (Search Engine Optimization) has become a key topic in my prospect and client meetings. The buzz on the street about SEO seems to have made it to Main Street with small business folks looking at their potential to attract new clients thru Search Engine Listings. Although most folks are not totally familiar with what SEO is or how it works the premise of “unlimited” new prospects finding you on search engines is almost creating a “gold fever” mentality. So, what do you know about SEO?