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Author: Jennifer Folsom

Jennifer Folsom Senior Web Designer & Developer Digital Strategy & Sales

Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.
Specialty areas include:
  • Digital strategy that aligns websites, marketing, and business goals
  • Custom training and education through Bear Web Labs
  • Website accessibility (ADA/WCAG compliance and best practices)
  • Search engine optimization (SEO)
  • Generative engine optimization (GEO)
In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.
AI analyzing website content to improve SEO performance and AI search visibility using llms.txt.

People still use Google, but AI-powered search tools like ChatGPT, Gemini, and other large language models (LLMs) now play a significant role in how users discover information online. More people are turning to conversational AI for quick, direct answers rather than browsing traditional search results. Because of this shift, your website must be optimized for both Google SEO and AI search visibility.

When AI can read your content clearly, your business becomes easier to discover.

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Is Your Website Due for a Refresh? Here's how to tell:

We understand that your website is more than just a digital presence; it’s a reflection of your brand, values, and offerings to the world. Over time, even the most well-crafted websites can benefit from a bit of polish and modernization. Is Your Website Due for a Refresh? As your trusted web design partner, we’re here to review your website and advise on updates, recommended for sites 3 to 4 years old.

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Bear Web Labs - Your Partner in Online Success.

Bear Web Labs is your hub for comprehensive web training tailored to help you. We aim to equip entrepreneurs and businesses with the skills to master content management, social media, and SEO strategies. We use the industry-leading platform – WordPress.

Under the guidance of our dedicated professionals, including Jennifer Folsom, an accomplished Web Designer/Developer, and Sabrina Jewell, an esteemed Marketing Specialist, our training programs delve into the intricacies of WordPress, WooCommerce, and essential aspects of social media and SEO.

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5 Reasons to Redesign your Website showing and old website loading slow and a new website with better SEO.

Your website is more than just static marketing; it’s a dynamic tool that can propel your business forward, or hold it back. If you’re considering a website redesign, here are signs that your current site may be due for a makeover.

Outdated Design and Functionality

Digital trends and expectations seem to evolve overnight. If your website looks outdated or lacks modern functionality, it might be turning away prospects. A contemporary design improves user experience and positively reflects on your brand.

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Image shows Zoom windows of participants of the Girls Who Code Summer Intensive Program.

Believe it or not, I can’t wait to spend the rest of the summer coding with high school students I haven’t yet met! Over the last two weeks, I helped high school juniors and seniors code websites advocating topics they care about passionately. I facilitated a sisterhood of young women lifting each other in praise and graduating from the Girls Who Code Summer Immersion Program (GWC SIP). They gained new skills, newfound friendships, and innovative perspectives on their futures. And over the next 6 weeks, I will see another 60 students, from all over the world, take risks, be brave, and discover how great Computer Science can be.

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Be-Sure-To-Set-Editor-Options-Wordpress-Bear-Web-Design.jpg

The new block editor, also known as Gutenberg, stands to change the way you create and update content on your WordPress site. It’s likely you have experienced the classic WordPress editor. You might use it to post a blog, for instance. It’s also likely that you had to look up how to complete complex tasks like style changes, adding buttons or changing the background color. (You may have also asked your friendly agency for assistance.)

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Web Accessibility

Web-Accessibility---Jennifer-Folsom---Bear-Web-Design.jpg

We all visit websites for similar reasons regardless of the technology we use to interact with it. A person who is visually impaired will use a bank’s website to pay a bill with the same intent as someone who doesn’t use assistive technology. A person using their mobile device requires the same functionality of someone using their desktop. Just as a good site design will have considered the requirements of different screens, good site design needs to consider a variety of users’ needs and accessibility issues. This is called Web Accessibility.

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