Author: Sabrina Jewell

With twenty years of experience, Sabrina Jewell has joined Bear Web Design as a Marketing and Performance Specialist. For a decade she coached organizations in marketing and performance strategy nationally. Laughingly, Sabrina explains she was assuredly invited to these nationwide events not for her fun, practical, collaborative approach but that people got a kick out of hearing her Eastern NC / KY dialect firsthand. Additionally, Sabrina has written marketing and technical materials that have been distributed worldwide.

2026: The Year Digital Marketing Becomes Your Most Valuable Business Strategy

Written by Sabrina Jewell on December 1, 2025.

Marketing is no longer a department you visit when something needs polishing. In 2026, marketing becomes the plush, well-crafted leather sofa in the center of your business—a place where your brand’s identity, customer trust, and long-term growth settle in and get comfortable. And today, that sofa is unmistakably digital. Small and mid-sized businesses win when they understand their customers, communicate with clarity, and build trust at every online touchpoint. Smart, strategic digital marketing is no longer optional; it’s the foundation that supports visibility, credibility, and conversions. Brands that ignore it will feel like they’re sitting on a rickety folding chair while competitors relax on something far sturdier. Businesses that weave digital marketing into their daily operations will scale smarter, faster, and with far greater resilience.

How to Stop Random Acts of Marketing: Build Strategy Not Chaos

Written by Sabrina Jewell on November 10, 2025.

Visual concept of a marketing ecosystem showing how strategy replaces random acts of marketing for better ROI.

Dear Business Owner,

There’s a phrase that quietly drains marketing budgets, stalls growth, and leaves even great teams spinning their wheels. You’ve likely heard it, or maybe even said it in a moment of frustration:
“This isn’t working, so let’s just try this.”

It sounds harmless, even proactive. But that’s not strategy — that’s reaction. And reaction mode doesn’t just waste money; it wastes opportunity. Every time you pivot without purpose, you lose traction, consistency, and clarity — the very things that make marketing work.

In a world where marketing moves at the speed of technology, reactive moves can feel like progress, but they rarely deliver the desired result.

Want Real Growth? Strategic Marketing Makes It Happen

Written by Sabrina Jewell on March 31, 2025.

Marketing isn’t optional if you’re a small or mid-sized brand—it’s your growth engine. Strategy matters. So does consistency. Innovative brands combine organic content with paid digital ads to build visibility, attract customers, and boost ROI over time. Want real growth? Incorporate this punch list into your strategic marketing to help you work smarter—not harder.

Level Up Your Digital Skills with Bear Web Design’s Content Management Training

Written by Sabrina Jewell on February 24, 2025.

Bear Web Design: Beyond the Basics: Content Management Training

Bear Web Design is excited to offer Spring 2025 content management training to help businesses enhance their websites and digital marketing strategies. Content Management: Beyond the Basics is a hands-on course designed for those using WordPress, Yootheme Builder, and the Gutenberg Editor. Moreover, this training will help you manage your website effectively and maximize its potential.

Boost Your Business With Effective Web Content Management

Written by Sabrina Jewell on February 15, 2025.

Bear Web Design-Effective Web Content Management, brunette woman wearing glasses contacting us.

Your website is your business’s digital storefront. Keeping web content updated, relevant, and engaging is essential for attracting and retaining customers. Poorly managed content can lead to missed opportunities, lower search rankings, and reduced credibility. Here’s why effective web content management matters and how to do it right.

Ten Ways to Market Your Brand

Written by Sabrina Jewell on January 3, 2025.

Whether launching a new start-up or refreshing an existing brand, innovative marketing strategies are key to standing out. The fast-paced digital landscape requires adaptability and creativity to connect with audiences effectively. These ten marketing tips will help you market your brand, foster customer loyalty, and stay ahead of the competition in 2025.

Bear Web Design Becomes an Official Automattic “WordPress” Agency

Written by Sabrina Jewell on September 10, 2024.

Bear Web Design. Automattic "WordPress" Agency. Official announcement.

***For Immediate Release***

from Nashville, TN. Bear Web Design, a digital marketing agency based in Nashville, TN, recently achieved a significant milestone by becoming an official Automattic “WordPress” Agency. Founder Peter Beare attended WordCamp Europe in Turin, Italy, in June 2024. In Turin, he met with representatives from Automattic, resulting in Bear Web Design’s new status. This partnership is a natural fit, given the company’s specialization in custom WordPress design and development, including implementing WooCommerce online stores.

Boost Website Ranking With AI-Powered SEO

Written by Sabrina Jewell on August 23, 2024.

In today’s digital world, a solid online presence is essential for brands to attract and engage customers. A robust Search Engine Optimization (SEO) strategy is vital to improving your website’s visibility and search engine ranking. Integrating AI with SEO can significantly enhance your brand’s online performance, boost website rankings, increase traffic, and better customer engagement.

How To Create High-Quality Content

Written by Sabrina Jewell on July 26, 2024.

an image with adjectives that you want to describe your marketing content such as compelling

Competition can be intense; therefore, creating high-quality content for your brand is an important strategy for attracting and retaining customers. It can also demonstrate authority in your industry and boost your online presence. Here are tips on how to create high-quality content that resonates with your audience and drives results.

Author: Sabrina Jewell

Dear Business Owner,

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