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Web Accessibility

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We all visit websites for similar reasons regardless of the technology we use to interact with it. A person who is visually impaired will use a bank’s website to pay a bill with the same intent as someone who doesn’t use assistive technology. A person using their mobile device requires the same functionality of someone using their desktop. Just as a good site design will have considered the requirements of different screens, good site design needs to consider a variety of users’ needs and accessibility issues. This is called Web Accessibility.

Learning from WordCamp Atlanta

We were at WordCamp Atlanta recently and attended a talk about the inherent challenges of using accessibility tools and understanding how to make user experiences better regardless of ability.

Why Navigation Matters

Consider navigation. Large, complex menus can be daunting to navigate without a mouse. A visitor will have to click through your menu every time she navigates to a new page.  A better experience allows users to skip links with assistive technology as they prefer and improve the experience of the site. This is important for more than altruistic reasons. Users who can engage with your content are more likely to use your content. Sites that are usable are visited, the ultimate reason for creating a website in the first place.

Tools That Support Web Accessibility

In Atlanta, we learned about two great tools userway.org and the WPAccessibility plugin, we can use to add a variety of accessibility features with a minimum of setup. We can include these tools in all new projects and use them to help remediate existing sites.

Designing for Everyone

Users with varying abilities are more similar than we think and websites with good designs will consider every user from the beginning. Keeping every user, regardless of ability, in mind when designing and developing a website improves usability for every user.

Resources:

Author

  • Jennifer Folsom

    Jennifer Folsom
    Senior Web Designer & Developer
    Digital Strategy & Sales

    Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

    Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.

    Specialty areas include:

    • Digital strategy that aligns websites, marketing, and business goals
    • Custom training and education through Bear Web Labs
    • Website accessibility (ADA/WCAG compliance and best practices)
    • Search engine optimization (SEO)
    • Generative engine optimization (GEO)

    In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.

    Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.

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Jennifer Folsom, Userway, Website Accessibility, Wordcamp Atlanta, WPAccessiblitiy Plugin


Jennifer Folsom

Jennifer Folsom Senior Web Designer & Developer Digital Strategy & Sales

Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.
Specialty areas include:
  • Digital strategy that aligns websites, marketing, and business goals
  • Custom training and education through Bear Web Labs
  • Website accessibility (ADA/WCAG compliance and best practices)
  • Search engine optimization (SEO)
  • Generative engine optimization (GEO)
In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.