This last weekend we took a new client’s website live – which is always an exciting event for the client and for any web design company. You work with the client from the point of an initial sales inquiry to analysis to design and development and then deployment. And this is why your website is more than just a website.
Does your company have a content manager? Content Management Systems (CMS) websites have become the most popular websites on the Internet today. As a result, your organization now needs a new skillset to manage your website. Ladies and Gentlemen – Introducing – “The Content Manager.”
Recently I was requested to pay a sales call on a prospective client (by another associate) and included in my sales call was a request to sell the prospect on why they actually need a website. That’s right, there are still companies and organizations that don’t have websites and don’t know why they would need them.
I hope the title to this week’s blog has caught your attention. In truth, I hope everything — or at least SOMETHING — on the BeareWare home page catches your attention. Because with in 3-5 seconds, the decision is made.
The stories you are about to read are true. Only the names have been changed…. to Nightmare On Domain Street. One dark and stormy night, a prospect called me about a new website. During that conversation, the prospect stated that his domain name was in “Deletion” mode, and that he’d been informed that it could take up to six months for the name to become available for repurchase. The prospect’s webmaster, who was the registrant on the domain name, had mysteriously “disappeared” (not an unusual occurrence in Web World). This disappearance had caused a great road block for this business owner to simply renew the domain name and get on with his business.
There are great Joomla add-on web products. Among the many great benefits of using Content Management Systems (CMS), having the ability to add on compatible products (components and systems) to your CMS website is definitely one of the best. For those who missed my recent CMS Blog, CMS websites are the future and backbone of most professional websites today. They are database driven, and allow “non tech people” to thoroughly update and manage their website content.
We have all heard the statement in Real Estate – Location, Location, Location. Well, I have a new statement for you – Domain Name, Domain Name, Domain Name. This is the Domain Game. The cyber real estate of the 21st century is domain names, and it is quite clear that the value of a domain name is at an all-time high, with expectations that it will continue to grow.
Have you visited your website lately? Recently I selected business prospects from a mailing list of local companies. I specifically looked for small businesses that either did not have a website or had a website that needed improvement. I must admit, I was very surprised at the results of my research. For each business I selected, I Googled them to find their domain name (and also to get an idea of how high their search engine ranking was). I’d then go to the site itself for a few minutes and look around.
Since the early days of the Internet, businesses have struggled to keep visitors returning to their websites. You hope their visit will coincide with news about a sale, new products, or an exciting upcoming event. Learn about e-News, website’s best friend.
Do you know your statistics? If someone asked you today how your website is doing, could you give an informed, statistical answer—or even just a broad, general statement? Most websites come with tons of statistics, and you could easily spend hours analyzing them. But what are the important statistics, and what should you focus on?