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Tag: Bear Web Design

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Social Media has become a dominant force in our world ranging from personal socialization to business marketing.  Over the past 5 years or so businesses have been putting more and more effort and resources into using social media in the aim of building their brands and marketing their products and services.  It has clearly been a revolution to be able to add a great photo and a small paragraph or two and be able to share with your friends and fans reaching 100’s or sometime 1000’s of people in real time.

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We had a great time today as Girls That Code visited Bear Web Design in Nashville! As part of the experience, students from Wilson County explored the opportunities available to programmers and developers in the 21st century. Their instructor, web designer/developer Jennifer Folsom, led the visit—and we wrapped it up with a pizza lunch to celebrate their hard work and curiosity.

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How Does Your Digital Profile Look?

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Have you recently heard the term “Digital Profile”? It is becoming a key focus area for companies as well as individuals that provide services that are searched for on the internet. That means just about any company that operates today should be paying attention to their Digital Profile.

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Joomla World Conference 2016 - Attendees Photo - Vancouver - November 2016

I am just flying back from the 2016 Joomla World Conference (flying from Vancouver to LA and then onto Melbourne Australia). I figured with 16 hours of flying ahead this would be the perfect time to recap the conference I just attended. As well as share with our clients and friends. It was the best conference I have attended to date. The leadership of Joomla was so much more focused on the end user experience than I have ever seen before. This is very good for our clients (and their web visitors) as the bottom line to any websites success is a great user experience.

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Google Reviews Are Already A Tremendous Influence on Consumer Decisions

So I went to this great coffee house a few weekends ago in Franklin, set in a historic house. It had a gorgeous cottage garden area that surrounded the house that seemed as suitable for a glass of wine as a cup of coffee. When I walked by I could feel it pulling me in. The inside of the house was old but nicely laid out. It had lots of different and colorful rooms as one would expect in a house built in the 1890’s. 

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 If you are reading this blog, you must recognize that Google “Rules The Waves” just like Britannia did once.  Unlike when Britannia ruled the waves and everyone got it so many folks simply do not understand or comprehend the control and influence Google has over your business and many of your prospects. Google is all powerful and frankly all confusing. We (Bear Web Design) made a commitment to be Google Centric Company approximately 5 years ago and it has been a good decision for our business and our customers – but man if you don’t like people “Moving Your Cheese” Google probably is not going to be your thing.

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While sitting in line last month to get my annual auto emission test, I was searching on my mobile. That was when I noticed a tag in results “Mobile-Friendly”.  I had never seen it before and recognized immediately what it meant. “Google is telling mobile users what sites are going to be a good experience to visit on your mobile”.  Google’s Search Engine’s aim is to lead you to the best search results but it is now drawing a line in the sand and basically saying if your website is not mobile friendly (no matter how much wonderful content you have on that site) – it is not going to get the all important “Mobile-Friendly” tag.  This tag in my opinion will help users decide whether they actually visit your website. And long term I suspect google may even consider listing Mobile-Friendly results first.

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Responsive Design

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We do our best to help you  “Go Responsive … Responsibly.” When we build websites with responsive design at Bear Web Design we focus on what a mobile, tablet or desktop visitor is wanting to accomplish.  Working with our clients we try to create a user experience that is optimal in varying device sizes. 

Some Key Quotes from Article: 

What Makes a Responsive Website Design Successful?

It’s not just about resizing the site. Responsive design should serve the user’s needs clearly, quickly, and intuitively. The quote below summarizes one of the most overlooked principles:

“…viewing websites on mobile devices is generally quite slow, most people are reluctant to start tapping all over a page. This means that design must make it visually clear what elements on the site allow for user interactions. Buttons, links, form fields and other points of user interaction must be large enough to be clicked easily, and spaced far enough away from other page elements that users don’t risk clicking the wrong elements.”
— Website Magazine

Practical Mobile UX Tips

Here’s another takeaway from the article that speaks directly to menu usability:

“A safer approach for many sites will be to use a drop-down or ‘select’ menu. The user simply clicks the menu and scrolls to the selection (or category) of interest.”

In other words, design should guide interaction—especially on mobile. Clear labels, tappable elements, and thoughtful spacing aren’t just design choices; they’re usability essentials.

The Importance of Responsive Design

“… viewing websites on mobile devices is generally quite slow, most people are reluctant to start tapping all over a page. This means that design must make it visually clear what elements on the site allow for user interactions. Buttons, links, form fields and other points of user interaction must be large enough to be clicked easily, and spaced far enough away from other page elements that users don’t risk clicking the wrong elements.”

“A safer approach for many sites will be to use a drop-down or “select” menu. The user simply clicks the menu and scrolls to the selection (or category) of interest.”

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