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Social Media has become a dominant force in our world ranging from personal socialization to business marketing.  Over the past 5 years or so businesses have been putting more and more effort and resources into using social media in the aim of building their brands and marketing their products and services.  It has clearly been a revolution to be able to add a great photo and a small paragraph or two and be able to share with your friends and fans reaching 100’s or sometime 1000’s of people in real time.

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We had a great time today as Girls That Code visited Bear Web Design in Nashville! As part of the experience, students from Wilson County explored the opportunities available to programmers and developers in the 21st century. Their instructor, web designer/developer Jennifer Folsom, led the visit—and we wrapped it up with a pizza lunch to celebrate their hard work and curiosity.

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How Does Your Digital Profile Look?

Have you recently heard the term “Digital Profile”? It is becoming a key focus area for companies as well as individuals that provide services that are searched for on the internet. That means just about any company that operates today should be paying attention to their Digital Profile.

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Is It Time For A New Website?

You have a website that has been up and running for a number of years. In actual fact many organizations have had 2-3 generations of websites now a days. It looked great when the website was launched (they always do). However, over the years, it has become less and less of a focal point in your companies marketing plans. You don’t really know how much traffic is coming to the website. This is because the reports you used to get stopped coming. Additionally, the big part that bothers you is that you don’t seem to get any inquiries from your website any more.

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Welcome To Code Club for Girls!

Over the last few months I have been working with the Watertown Wilson County Public Library. We have worked to launch an after school coding club called “Watertown Impact”. Every Wednesday, 7 young women, 6th through 12th grade, spend their afternoons learning to code. This code club for girls helps them develop web design skills.

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I am just flying back from the 2016 Joomla World Conference (flying from Vancouver to LA and then onto Melbourne Australia). I figured with 16 hours of flying ahead this would be the perfect time to recap the conference I just attended. As well as share with our clients and friends. It was the best conference I have attended to date. The leadership of Joomla was so much more focused on the end user experience than I have ever seen before. This is very good for our clients (and their web visitors) as the bottom line to any websites success is a great user experience.

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Google Reviews Are Already A Tremendous Influence on Consumer Decisions

So I went to this great coffee house a few weekends ago in Franklin, set in a historic house. It had a gorgeous cottage garden area that surrounded the house that seemed as suitable for a glass of wine as a cup of coffee. When I walked by I could feel it pulling me in. The inside of the house was old but nicely laid out. It had lots of different and colorful rooms as one would expect in a house built in the 1890’s. 

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“See Inside” with Google Virtual Tour

About a year ago, I said to an associate, “I think I need to really focus on cleaning up the front of my residence.” The reason being that Google was using the front of our house as the street view when users searched for Bear Web Design. (We have since relocated to an Office on Lebanon Pike but the challenge remains). Google uses street view (called “See Outside”) to show the front street view of each business as part of the Google My Business / Google Maps listing.

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 If you are reading this blog, you must recognize that Google “Rules The Waves” just like Britannia did once.  Unlike when Britannia ruled the waves and everyone got it so many folks simply do not understand or comprehend the control and influence Google has over your business and many of your prospects. Google is all powerful and frankly all confusing. We (Bear Web Design) made a commitment to be Google Centric Company approximately 5 years ago and it has been a good decision for our business and our customers – but man if you don’t like people “Moving Your Cheese” Google probably is not going to be your thing.

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