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Bear Web Labs: Mastering More Than Content Management

Written by Jennifer Folsom on . Posted in Bear Web Design Blog, Bear Web Labs.

Bear Web Labs - Your Partner in Online Success.
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Bear Web Labs is your hub for comprehensive web training tailored to help you. We aim to equip entrepreneurs and businesses with the skills to master content management, social media, and SEO strategies. We use the industry-leading platform – WordPress.

Under the guidance of our dedicated professionals, including Jennifer Folsom, an accomplished Web Designer/Developer, and Sabrina Jewell, an esteemed Marketing Specialist, our training programs delve into the intricacies of WordPress, WooCommerce, and essential aspects of social media and SEO.

Additionally, our array of training services caters to various proficiency levels. From beginners seeking foundational content management skills to knowledgeable individuals aiming to strengthen their e-commerce strategies. Our team’s expertise extends beyond instruction; we provide hands-on, interactive learning experiences that ensure participants grasp concepts and techniques effectively.

Whether you prefer onsite sessions or the convenience of Zoom training, our goal remains the same – to arm you with the tools needed to navigate and excel online!

Excitingly, for 2024, we present a lineup of workshops designed to develop your digital skills, from fundamental content management to advanced social media strategies and SEO mastery.

  • Content Management: Learn The Basics – April 10, 2024
  • Content Manager: Beyond The Basics – April 16, 2024
  • 5 Ways To Move The Needle With Social Media Marketing – April 24, 2024
  • Content Marketing: How To Write Content That Keeps You Ranking! – May 16, 2024
  • Beginner’s Guide To WooCommerce – May 29, 2024
  • SEO Isn’t Dead, It’s Evolving – June 5, 2024

We’re your partners in digital success, so register for a training session and gain the skills needed to stand out in the competitive online landscape.

Invest in your digital future with Bear Web Labs – where expertise meets empowerment.

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Author

  • Jennifer Folsom

    Jennifer Folsom
    Senior Web Designer & Developer
    Digital Strategy & Sales

    Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

    Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.

    Specialty areas include:

    • Digital strategy that aligns websites, marketing, and business goals
    • Custom training and education through Bear Web Labs
    • Website accessibility (ADA/WCAG compliance and best practices)
    • Search engine optimization (SEO)
    • Generative engine optimization (GEO)

    In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.

    Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.

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Bear Web Labs, Learning WordPress, Web Content Management

Jennifer Folsom

Jennifer Folsom Senior Web Designer & Developer Digital Strategy & Sales

Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.
Specialty areas include:
  • Digital strategy that aligns websites, marketing, and business goals
  • Custom training and education through Bear Web Labs
  • Website accessibility (ADA/WCAG compliance and best practices)
  • Search engine optimization (SEO)
  • Generative engine optimization (GEO)
In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.