Author: Jennifer Folsom

Jennifer Folsom Senior Web Designer & Developer Digital Strategy & Sales

Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.

Specialty areas include:

Digital strategy that aligns websites, marketing, and business goals
Custom training and education through Bear Web Labs
Website accessibility (ADA/WCAG compliance and best practices)
Search engine optimization (SEO)
Generative engine optimization (GEO)

In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.

Welcome To Code Club for Girls!

Written by Jennifer Folsom on November 16, 2017.

Over the last few months I have been working with the Watertown Wilson County Public Library. We have worked to launch an after school coding club called “Watertown Impact”. Every Wednesday, 7 young women, 6th through 12th grade, spend their afternoons learning to code. This code club for girls helps them develop web design skills.