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Unlocking the Potential: Reasons to Redesign Your Website

5 Reasons to Redesign your Website showing and old website loading slow and a new website with better SEO.

Your website is more than just static marketing; it’s a dynamic tool that can propel your business forward, or hold it back. If you’re considering a website redesign, here are signs that your current site may be due for a makeover.

Outdated Design and Functionality

Digital trends and expectations seem to evolve overnight. If your website looks outdated or lacks modern functionality, it might be turning away prospects. A contemporary design improves user experience and positively reflects on your brand.

Responsive Design

Having a mobile-friendly website is crucial. If your site struggles with various screen sizes, you could be missing out on a significant portion of your audience. A responsive design ensures seamless functionality across all devices.

Slow Loading Times

Users expect instant results. If your website takes too long to load, visitors may lose patience and move on. Slow loading times can also adversely affect your search engine rankings. A redesign can optimize performance for swift loading times.

Poor Search Engine Performance

Search engine algorithms are ever-evolving. If your site is not ranking well on search engine results pages, it’s time to reassess and revamp your SEO strategy. A website redesign can implement the latest SEO best practices, making your site more visible to potential customers.

Changing Business Goals

As your business grows, so do your goals. If your current website no longer aligns with your objectives or fails to showcase new products, services, or achievements, it may be hindering your progress.
A redesigned website can effectively communicate your evolving brand story and offerings.

A website redesign is about staying competitive, meeting expectations, and achieving business goals. Whether you’re ready to explore the possibilities or have questions, we are here to support you on this journey.

Ready for A Redesign? – Talk to Jennifer Today!

Jennifer Folsom - Web Designer/Developer
Jennifer Folsom – Consultant –
Bear Web Design

Author

  • Jennifer Folsom

    Jennifer Folsom
    Senior Web Designer & Developer
    Digital Strategy & Sales

    Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

    Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.

    Specialty areas include:

    • Digital strategy that aligns websites, marketing, and business goals
    • Custom training and education through Bear Web Labs
    • Website accessibility (ADA/WCAG compliance and best practices)
    • Search engine optimization (SEO)
    • Generative engine optimization (GEO)

    In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.

    Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.

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Bear Web Design, Jennifer Folsom, Redesign Your Website


Jennifer Folsom

Jennifer Folsom Senior Web Designer & Developer Digital Strategy & Sales

Jennifer Folsom specializes in digital strategy, user-centered design, and the development of engaging websites built with WordPress and WooCommerce. She works with organizations to plan, design, and launch digital experiences that support real business goals, from improving accessibility and search visibility to creating online stores and scalable content platforms.

Jennifer believes successful digital projects begin with strong collaboration. She approaches every project with patience, kindness, and clear communication, helping clients navigate technical decisions and develop strategies that support long-term growth.
Specialty areas include:
  • Digital strategy that aligns websites, marketing, and business goals
  • Custom training and education through Bear Web Labs
  • Website accessibility (ADA/WCAG compliance and best practices)
  • Search engine optimization (SEO)
  • Generative engine optimization (GEO)
In addition to working with Bear Web Design, she is the Program Chair at SEFAA and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.Jennifer has been designing & developing websites for Bear Web Design since 2016, and has designed over 150 websites during her career.