If you’ve noticed fewer website visits, fewer phone calls, or competitors appearing where your business used to rank, you’re not imagining it.
The way customers discover businesses has changed more in the last two years than it did in the previous ten.
A few years ago, finding a local business was fairly predictable. Someone opened Google, typed in a few keywords, and clicked on a website.
Today, the journey looks very different. Instead of typing “roofing contractor near me” into Google, a homeowner might ask ChatGPT, “Who are the highest-rated roofing companies near me?” The answer depends on much more than a website alone.
Someone might ask ChatGPT for the best accountant in town. They might rely on Google’s AI Overview to find a roofing contractor. Others discover businesses through Google Business Profiles, online reviews, YouTube, Facebook, or recommendations shared in their community.
Your website is still one of your most valuable marketing assets. That’s the conversation we’ve been having with more and more clients over the past year.
But it’s no longer the only place your business needs to be visible.
Customers no longer discover businesses in just one place, and your marketing strategy shouldn’t assume they do.