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Tag: Facebook Ads

The Web & Advertising

I have been starting to work with more and more clients on website advertising. While I have promoted companies (sponsors) on websites since 1998 — and always known the value of “custom” advertising on a particular website — I must admit I was more skeptical about the value of “random” advertising based on keywords (known to many as Google Ads, although other search engines provide keyword ads too). It is important to connect the web & advertising.

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