How the Lebanon Wilson Chamber Website Doubled Traffic Through Smart Content Management & SEO

When the Lebanon Wilson County Chamber of Commerce teamed up with Bear Web Design, their goal was clear: amplify their digital presence and deliver more value. The result? A sleek, mobile-friendly Chamber website built for speed, SEO, and usability. But the real story here isn’t just the website—it’s the exceptional content management by the Chamber team, led by Marketing & Communications Director Sara Perry and supported by Vice President of Membership & Finance Andrea Wilke, both of whom keep the site thriving and up to date daily.

Over 100% Growth in Just 12 Months: Website Traffic and Mobile SEO Success

In just one year, the Chamber’s website experienced a huge leap in performance, attracting over 66,000 visitors. Website traffic more than doubled, and mobile usage surged by more than 100%, highlighting the site’s effectiveness for users on the go. This kind of growth didn’t happen by accident. It’s a direct result of Bear Web Design’s mobile-first strategy paired with the Chamber team’s outstanding work in content management and SEO-friendly updates.

WooCommerce: Selling Memberships Made Easy

One of the standout features is the site’s custom WooCommerce integration, which supports five membership levels. New members can join online, and current members can renew their membership through this process. Andrea manages this powerful functionality, ensuring smooth membership workflows and the automatic syncing to the Chamber’s accounting system. She also collaborates with Sara to oversee the Membership Business Directory, making sure all listings are current and aligned with Chamber goals.

Membership Business Directory – The Premier Business Directory in Wilson County!

The Chamber Member Business Directory is your go-to source for discovering over 1,700 member businesses throughout Wilson County. Whether browsing by category or using the Google Maps integration for directions, the directory makes connecting with local businesses fast and intuitive.

Each listing is optimized for SEO to help members enhance their visibility in search results. But it’s the Chamber team’s diligent maintenance that makes this directory exceptional. Andrea and Sara continually update the directory to ensure it’s more than a directory—it’s a digital showcase of Wilson County’s business community. Members also have the capability to update their listing directly, and many members utilize this feature, contributing to the Chamber’s content management efforts.

A Business & Community Event Hub: The Chamber Events Calendar

The Chamber Events Calendar has become the go-to hub for local happenings—from expos and ribbon cuttings to workshops and networking mixers. With events hosted by both the Chamber and local businesses, this calendar serves as a trusted resource for community activities.

Visitors can easily filter events by category or date and register for ticketed or free events with just a few clicks. Like the Business Directory, the calendar requires ongoing updates and attention, and the Chamber staff consistently delivers. Their commitment ensures the community always has access to a fresh, informative calendar of events that supports business engagement.

Blogging That Drives SEO and Engagement

Furthermore, the team consistently produces timely and detailed blogs, many of which center on ribbon cuttings and member highlights. These posts not only engage readers but also play a critical role in SEO.

Thanks to the site’s optimized blog setup, the Chamber generated over 54,000 Google sessions in just one year. This boost in visibility helps connect members with the community and reinforces the Chamber’s leadership role in promoting local businesses.

Smart Management, Real Results

Sara and Andrea, along with the Chamber leadership team, treat the website like a living tool. Doing so by adding fresh content, spotlighting member achievements, and keeping all information relevant and current. Their teamwork ensures the site remains one of the most active and valued business tools in the region.

The strategy is simple but powerful: great content, expertly managed, delivers results. And the proof is in the numbers—more users, deeper engagement, and increased value for both members and the community.

Build Your Success Story With Bear Web Design

Bear Web Design is proud to partner with dedicated teams like the Lebanon Wilson County Chamber of Commerce, supporting their success through strategic content management and high-quality web standards. We specialize in building mobile-friendly, SEO-optimized websites that are easy to manage and designed to grow your online presence.

Ready to elevate your digital presence? Contact Bear Web Design today.