ICANN has made a significant domain announcement. I am sure many of you do not know who ICANN is. But for anyone that is responsible for your organization’s domain planning and marketing ICANN is someone you should learn about.
Last week, I listened to my favorite jazz station and heard an advertisement for a web design company. Curious about the competition, I visited their website and did some “snooping.” It raised the question: Should We Leave it to the Professionals?
As our website world becomes more defined and refined in Web 2.0 there is a distinction that most organizations should start to consider. That is the difference between a Webmaster and a Web Content Manager.
Is your website a purpose driven website? Sounds like a corny question from a self-help book, doesn’t it? But in reality, many websites today are “happenstance-driven” rather than purpose-driven. Your website should have specific purpose(s) that can be measured. A website will inevitably serve your organization in many ways, but it is critical to clarify the purpose of your website so you can verify whether it meets that purpose.
Recently SEO (Search Engine Optimization) has become a key topic in my prospect and client meetings. The buzz on the street about SEO seems to have made it to Main Street with small business folks looking at their potential to attract new clients thru Search Engine Listings. Although most folks are not totally familiar with what SEO is or how it works the premise of “unlimited” new prospects finding you on search engines is almost creating a “gold fever” mentality. So, what do you know about SEO?
Today most businesses have domain names. Over the last ten years, businesses large and small have recognized the “need” to have a domain name (website name). So, does your company have a domain strategy?
I was recently visiting a very small Tennessee town to attend a 40th birthday party when I decided to walk down into the actual village, about ¼ mile from where the party was. Does the internet pass thru your town?
The Web Development phase is the primary work phase when creating a new website. The design “look” of the website has been established in the Design Phase and with the client’s approval it is time to actually build the website. When developing a website the development phase is the most time intensive. It is also a critical phase when you consider that great designs with poorly developed websites don’t produce great results…
The Web Design Phase is a critical phase in creating a future winning website. During this phase, the “look” of the website is established. Without a great-looking website, you will struggle to keep new visitors on your site for long. This phase is critical for both the web owner and the web design team. Of all the phases in developing a new website, The Web Design Phase demands great collaboration.
I have been starting to work with more and more clients on website advertising. While I have promoted companies (sponsors) on websites since 1998 — and always known the value of “custom” advertising on a particular website — I must admit I was more skeptical about the value of “random” advertising based on keywords (known to many as Google Ads, although other search engines provide keyword ads too). It is important to connect the web & advertising.