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The Web Development Phase

The Web Development phase is the primary work phase when creating a new website. The design “look” of the website has been established in the Design Phase and with the client’s approval it is time to actually build the website. When developing a website the development phase is the most time intensive. It is also a critical phase when you consider that great designs with poorly developed websites don’t produce great results…

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The Web Design Phase

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The Web Design Phase is a critical phase in creating a future winning website. During this phase, the “look” of the website is established. Without a great-looking website, you will struggle to keep new visitors on your site for long. This phase is critical for both the web owner and the web design team. Of all the phases in developing a new website, The Web Design Phase demands great collaboration.

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The Web & Advertising

I have been starting to work with more and more clients on website advertising. While I have promoted companies (sponsors) on websites since 1998 — and always known the value of “custom” advertising on a particular website — I must admit I was more skeptical about the value of “random” advertising based on keywords (known to many as Google Ads, although other search engines provide keyword ads too). It is important to connect the web & advertising.

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More than just a Website

This last weekend we took a new client’s website live – which is always an exciting event for the client and for any web design company. You work with the client from the point of an initial sales inquiry to analysis to design and development and then deployment. And this is why your website is more than just a website.

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Does your company have a content manager? Content Management Systems (CMS) websites have become the most popular websites on the Internet today. As a result, your organization now needs a new skillset to manage your website. Ladies and Gentlemen – Introducing – “The Content Manager.”

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Why Do We Need a Website?

Recently I was requested to pay a sales call on a prospective client (by another associate) and included in my sales call was a request to sell the prospect on why they actually need a website. That’s right, there are still companies and organizations that don’t have websites and don’t know why they would need them.

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Nightmare On Domain Street

The stories you are about to read are true. Only the names have been changed…. to Nightmare On Domain Street. One dark and stormy night, a prospect called me about a new website. During that conversation, the prospect stated that his domain name was in “Deletion” mode, and that he’d been informed that it could take up to six months for the name to become available for repurchase. The prospect’s webmaster, who was the registrant on the domain name, had mysteriously “disappeared” (not an unusual occurrence in Web World). This disappearance had caused a great road block for this business owner to simply renew the domain name and get on with his business.

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How to set up a frequently asked questions page on your website. It’s a great teammate for your website. It’s one that can help prevent losing that visitor and prospective client. It is the “Frequently Asked Questions” page – good old FAQ…

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