Recently, I promised you information on the concept of permission marketing. Have you ever promised information to someone and then gotten stuck on the best way to deliver the message? Welcome to my world.
Author: Peter Beare
Peter founded Bear Web Design in Nashville, Tennessee in May of 2000 and has been actively involved in web design & development, web content management & education, web hosting & management as well as internet marketing. His experience gained by working with clients from the sales cycle to launching a new website to overseeing a client’ s second generation redevelopment has given him a unique understanding and perspective of the internet. This allows him to serve our client base with expert leadership & service with a completely hands on approach.
I was updating our support ticket system tonight and I noticed we had 4 clients who were migrating from their old e-mail accounts to Google Business Apps. This seems to have become a common occurrence for many of our clients in 2012. We also took the plunge to use Google Business Apps in early 2012 and like many of our clients we are very happy with the move. Learn how our clients are switching to Google Business apps.
Every blog post and, in fact, every business related communication should have a call-to-action. It can determine your success and here is why. At a basic level, you are selling. Through your business blog, you offer information, advise, and direction based on your knowledge and expertise.
I had lunch with a friend today, David Wright, who told me that his current burning desire was to find an easier way to write his blog. Of course, that was right down my alley and very lively discussion followed. By the end of lunch we had a list of 5 ideas that would make his life a little easier. So I am sharing our conversation with you in hopes that you may find a useful tip or two.
Of all the areas of web design and development that I enjoy the most – our Web Design meetings really rank highly for the part they play in ensuring a great website result for the client. The key to great web design is the success of those meetings starts with analysis & research before the meeting, which can include reviewing the client’s business and marketing models , their current website, and industry leading websites for comparison and samples. Key communication actually starts in the sales cycle and should be in full “voice” – during the design meeting. Clients should be engaged in identifying their needs, aims and outcomes and the whole team (client and designer) should establish a collaborating process to ensure a successful outcome.
Writing a great blog can be fun. That doesn’t mean that it is easy. Writing takes effort. But if you are writing about your passion and you know your subject, then process becomes the key. Though this topic is not particularly exciting, it is very important!
Over the last few years I have really become very aware of the important connection between a website owner and their website. The arrival of Content Management Systems has provided website owners with the opportunity to update their websites directly and in my opinion (and most importantly) allows the website owner to be an active participant in the process. So, is your website a part of your team?
At the start of 2012 we were requested by a client to change their Online Store login requirement from “Username” to “e-mail” so that it would be easier for the client to be able to sign in (or reset their password) without having to remember their username (no one ever forgets their e-mail!). At Bear Web Design, we understand the issue of username overload.
Most likely, no matter your interest in social media, you’ve heard of Facebook’s purchase of Instagram. The headline-grabbing reason? The jaw-dropping buying price: one billion dollars. Picture Dr. Evil saying it, right? So, Facebook spends one billion dollars on Instagram – why?
So blog, blogger, blogging… What’s all the fuss about? Does social media really level the playing field for small business? As I am writing this post, there are 2,503,650,356,302,700 internet users. According to worldometers.info, that number is increasing at a rate of approximately 1 user per second. With that information, all I can say is, if you want access to the eyes and ears of millions of consumers, just blog!