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Bear Web Design Circa 2012-2016

Bear Web Design continued to attract major organizations and agencies throughout Wilson County during this era by leveraging custom-designed template development. Providing these organizations with the ability to request and direct website designs that accurately showcased their brand identity and business model became a key driver of our success.

At the first Joomla World Conference at Harvard University in 2013, Vicki Payne (Beare) selected a new base Joomla template that would become the foundation for all future custom design work. This decision aligned with the launch of a newly redesigned Bear Web Design website. Vicki worked closely with Dana, who quickly developed strong expertise in utilizing the base template for custom design and development. This in-house proficiency enabled Bear Web Design to efficiently promote and deliver its highly sought-after services.

Custom template design was the hallmark of
Bear Web Design’s success during this era.

Dana Bryson Teaching Joomla CMS at Holiday Inn Express in Mt. Juliet in 2012

Dana Bryson, Designer & Developer, teaching a Joomla Class with Peter Beare at Mt. Juliet Holiday Inn Express in 2012. Having designers and developers teaching classes provides an invaluable experience for client and designer as they both learn a lot from each other!

This era (2012–2016) marked a period of growth for Bear Web Design, with significant work for key organizations in Wilson County and increasing demand for online shops. We also expanded our operations by adopting new platforms, including Zendesk Helpdesk, Google Apps for Business, GoDaddy, and QuickBooks Online.

As domain names began playing a bigger role in how companies show up online, we saw an opportunity to evolve our brand. Securing BearWebDesign.com helped solidify that direction, and in 2012, we officially became Bear Web Design. We launched our new logo in 2014.

Bear Web Design logo

Technology & Tools

During this period, our primary tools remained Joomla CMS and hosting with Rochen. However, we also introduced several new business platforms, including Zendesk HelpDesk, Google Apps for Business, GoDaddy, and QuickBooks Online. Each of these additions had a significant impact on our day-to-day operations and expanded the range of professional services we were able to offer our clients.

Joomla!

Joomla!

Joomla became the core website development platform for Bear Web Design during this era. Attending multiple World Conferences, engaging with developers around the world and engaging heavily with our clients website needs, Bear Web Design become specialists at customized Joomla Websites for small & medium size business. 

The mobile revolution is highighted during this era as Joomla! 3.0 was released as their first responsive websites allowing us to design core websites that would respond to the device they were being viewed on but only having to use one template (and not an additional mobile template). This mean’t managing one version of content allowing us to focus more on marketing content and blogging in particualr 

Joomla 3.0 was officially released on September 27, 2012. It was the first major release of the Joomla CMS in the Standard Term Support (STS) track, succeeding the Joomla 2.5 series. The 3.0 version introduced several significant technical advancements, most notably becoming the first major CMS to be responsive by default through the integration of the Bootstrap framework.

Joomla! 3.5 was officially released on March 21, 2016. This major update in the 3.x series brought significant improvements, most notably support for PHP 7, which provided substantial speed increases for websites.

Rochen Hosting

Rochen

BeareWare established one of its most important relationships as a technology company when it moved its web hosting to Rochen, a leading hosting company heavily invested in Joomla! Having a dedicated server opened up many great opportunities but also required significant partnerships to ensure our server (and client websites) were also up and running at all times. 

Rochen is a web hosting company founded in 2003 in Scotland, with a history of providing innovative, simple-to-use hosting services on a global scale. The company’s operations now include data centers in Dallas, Texas, and London, UK, and a support team spread across four continents. Rochen is known for its support of open-source platforms, including being a long-time hosting partner for Joomla, and has developed its own fully owned and managed infrastructure for services like WordPress, Joomla, and Magento hosting.

Zendesk HelpDesk
Zendesk HelpDesk Desk

In 2014, Bear Web Design launched a Help Desk system using Zendesk to better support our growing client base. As we expanded to serve well over 100 clients, managing design and development projects—as well as ongoing client needs—through standard email alone became increasingly inefficient.

To address this, we introduced HelpDesk.BearWebDesign.com, a custom client portal that streamlined communication and centralized support requests.

Since implementing the Zendesk Help Desk in 2014, Bear Web Design has consistently handled an average of approximately 1,000 client project and support tickets per year, significantly improving our organization, response times, and overall client experience.

Google Apps for Business
Google Business Apps - 2013-2015

Bear Web Design signed up for a Google Apps for Business account on January 1, 2012, and Google’s suite of products has been a foundational part of our operations ever since. During that time, we onboarded all team members to @bearwebdesign.com Google accounts, giving us access to essential collaboration tools such as Gmail, Calendar, Drive, and Docs—tools we continue to rely on every day.

In 2014, Google Business Profile was introduced, and we quickly adopted it as a key part of our client strategy. We ensured that every client we managed established a presence on the platform, which has since become a cornerstone of local marketing and visibility for the businesses we serve.

GoDaddy
GoDaddy Logo - Circa 2012

On January 27, 2012, Bear Web Design purchased its first domain through GoDaddy—JMInsuranceAgency.com—for $10.17. Prior to this, we had been using Aplus.net as our primary domain registrar. While the exact reason for exploring GoDaddy at the time is unclear, it quickly became evident that GoDaddy’s user-friendly portal and management tools were a strong fit for our needs.

Over the following years, we purchased more than 100 domains for both our company and our clients, as GoDaddy became our primary platform for domain registration, management, and renewals. In 2016, we officially closed our Aplus.net account and fully transitioned to GoDaddy.

To this day, GoDaddy remains our primary domain registrar, continuing to support our operations and client services.

Quickbooks Online
Intuit Quickbooks Online

In 2011, Bear Web Design transitioned from a manual billing and accounting system to QuickBooks Online. This initiative was led by my sister, Rosemary Goodman, based in Melbourne, Australia, who serves as our Accountant and Bookkeeper. The move to an online platform made remote collaboration seamless and reinforced the value and efficiency of cloud-based systems.

Since then, Rosemary has meticulously maintained Bear Web Design’s financial records. Her consistent attention to detail, timely invoicing, and monthly oversight have ensured that our books remain accurate and up to date at all times—providing a strong financial foundation that has supported our growth.

It is also worth noting that QuickBooks underwent a major rebuild in 2013, evolving into the modern, fully cloud-based platform that businesses rely on today.

Featured Designer

Dana Bryson - Bear Web Design - Circa 2012-2016

Dana Bryson
Designer & Developer

Since joining the Bear Web Design team in 2010, Dana has designed and developed more than 150 custom websites using Joomla and WordPress. Known for her exceptional attention to detail and thoughtful approach to problem-solving, Dana brings both creativity and precision to every project she touches. Her work consistently reflects a deep understanding of design, functionality, and the user experience—qualities that have made her an invaluable asset to Bear Web Design clients.

Dana also has the heart of a teacher. Over the years, she has led numerous CMS Intro Classes for Bear Web Design clients, helping business owners and teams feel confident managing their own websites. Whether working with clients or collaborating with teammates, Dana is patient, supportive, and committed to helping others succeed.

Before joining Bear Web Design, Dana worked for Main Street Media, LLC as a Graphic Layout Designer and Online Manager. There, she designed several publications and developed a strong foundation in pagination and layout design for newsprint, magazines, and advertisements. Her background in publication design continues to influence her web work today, bringing clarity, structure, and visual balance to every project she creates.

VirtueMart became Joomla’s flagship eCommerce extension

Cumberland Knifeworks

As Joomla grew as a world class CMS demand for online shops that would integrate into Joomla grew with several great shops being offered including Virtuemart which became our primary Joomla shop during this era. 

Combining Joomla and Virtuemart Bear Web Design produced custom designed online shops that provided the marketing look and feel to attract customers, while combining the shop functionality to generate sales and secure customer payments. These shops came with full inventory management that is managed through the website’s administration area.

VirtueMart evolved from a Mambo-era shopping cart into Joomla’s flagship eCommerce extension, growing alongside the CMS.  Bear Web Design used Virtuemart 2X as our primary shop during this era.

Joomla World Conference

Joomla Word Conference 2016 Vancouver Canada

The Joomla! World Conference (JWC) 2016 was held from November 11 to 13, 2016, in Vancouver, British Columbia, Canada. This fifth annual global gathering for the Joomla community took place at the Sheraton Vancouver Wall Centre in downtown Vancouver.

I had just attended the conference and was now heading to Melbourne Australia so I figured with 16 hours of flying ahead this would be the perfect time to recap the conference I just attended.

It was the best conference I have attended to date. The leadership of Joomla was so much more focused on the end user experience than I have ever seen before. This is very good for our clients (and their web visitors) as the bottom line to any websites success is a great user experience…

Bear Web Design Team 2012-2016

Peter Beare - Sales & Support - Bear Web Design

Peter Beare

Sales & Support

Vicki Beare - Web Design & Development - Bear Web Design

Vicki Payne

Design Director

Dana Bryson - Bear Web Design - Circa 2012-2016

Dana Bryson

Web Designer

Patty Williams Easy Blog Coach

Patty Williams

Easy Blog Coach

Rosemary Goodman - Accounting - Bear Web Design

Rosemary Goodman

Bookkeeper

News Blasts From the Past

Content marketing became a primary focus at Bear Web Design during this era, driven in part by the Joomla extension “Easy Blog.” With an emphasis on improving search engine optimization (SEO) results for clients, Patty Williams affectionately became known as our “Easy Blog Coach,” offering classes and personalized coaching for clients eager to develop their blogging skills. Patty’s excellent writing abilities, combined with a strategic focus on creating blog content that answered the specific questions people were searching for on Google, helped transform blogging into a core content marketing strategy—both for Bear Web Design and many of our clients.

What Makes Great Website Content?

What Makes Great Website Content - Bear Web Design - April 2014

In 2014 this blog from the past focused on what website content and content marketing were are at the forefront of any results focused website. So what was great content? What was its frequency? (how many times would you update your website), what it fancy fonts and highlights with every page designed uniquely? Or, was it content copied from a leading competitors website that you know must be good since they are a great company? (Oh My)…

During this period we recognized three basic forms of content on a website… 

Joomla! World Conference

Joomla-World-Conference-Harvard-University-2013

Vicki and I attended the 2nd Annual Joomla! World Confence which was held at Harvard Univeristy in Boston in November 2013. 

The Joomla! World Conference 2013 bought together developers, designers, business leaders, and open-source enthusiasts from around the globe to explore the rapidly evolving Joomla Content Management System (CMS). 

Attendees from dozens of countries gathered to share knowledge, build partnerships, and learn about the latest advancements in the CMS. The conference also featured prominent speakers from across the web industry—including WordPress co-founder Matt Mullenweg and responsive web design pioneer Ethan Marcotte—highlighting collaboration and innovation within the broader open-source community.

Bear Templates Promotion in Fall 2016

Bear Web Design launched a series of small/starter Joomla! business templats for startups and business/organizations with very small budgets. Dana Bryson was our primary Bear Templates builder and amazingly 10 years laters we still have some clients using those very same sites. They sure got their moneys worth!

Bear Web Design - Postcard Promotion for Fall-Winter 2016 e-NEWS

Joomla! Featured Websites

During this period (2012–2016), Joomla had become a globally adopted open-source platform, supported by a passionate international community dedicated to pushing the boundaries of web technology.

Bear Web Design’s web design and development work during this era reflected that same spirit of creativity, combining innovative design with powerful content management tools to create exceptional websites for clients.

Bear Web Design Training for Sanders Manufacturing (SAMCO) - circa 2014

Bear Web Design Training for Sanders Manufacturing (SAMCO) – circa 2014

Client Training Classes

We continued to teach Joomla CMS classes in 2012 thru 2016. Clients were becoming more sophisticated in their needs and requirements during this era.  During this time we began shifting to more personalized, one-on-one training while expandng our training locations.

Joomla! CMS training classes empowered clients to manage their own websites and also gave us a great understanding of our clients needs and expectations with their website.

Joomla CMS Traing Classes at Holiday Inn Express Mt. Juliet - circa 2014
Joomla CMS Traing Classes at Holiday Inn Express Mt. Juliet - circa 2014

Bear Web Design held Joomla! CMS Classes for clients at the Holiday Inn Express in Mt. Juliet for approximately 3 years during this era. The classes specifically taught clients how to fully manage their website content. 

Website Portfolio