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Is Your Website Due for a Refresh? Here's how to tell:

Is Your Website Due for a Refresh? Here’s How to Tell

We understand that your website is more than just a digital presence; it’s a reflection of your brand, values, and offerings to the world. Over time, even the most well-crafted websites can benefit from a bit of polish and modernization. Is Your Website Due for a Refresh? As your trusted web design partner, we’re here to review your website and advise on updates, recommended for sites 3 to 4 years old.

Assess Your Design

Take a moment to visit your website with fresh eyes. Does the design still resonate with your brand identity? Is it visually appealing and easy to navigate? Consider whether the layout, color scheme, and imagery align with your current branding and industry standards.

Check for Responsiveness

It’s essential that your website is responsive and adapts seamlessly to various screen sizes. Test your website on different devices and browsers to ensure it delivers a consistent and user-friendly experience across the board.

Evaluate Content Freshness

Your website’s content plays a crucial role in engaging visitors and driving conversions. Review your blog posts, product descriptions, and other written content to ensure it is up-to-date and relevant.
Fresh, informative content keeps visitors engaged and boosts your search engine rankings.

Consider Accessibility

Accessibility is a fundamental aspect of web design that ensures everyone can access and use your website effectively. Evaluate your website for features such as alt text for images, keyboard navigation, and color contrast to ensure compliance with accessibility standards. (We’re happy to help with reviews.)

Performance Check

Is your website loading quickly and smoothly, or are visitors experiencing frustrating delays? Poor performance can lead to higher bounce rates and lost opportunities. Conduct a performance audit to identify bottlenecks and implement optimizations such as image compression and code modification.

What’s involved with a Review?

To begin your website review, schedule a meeting with Bear Web Design. Beforehand, we’ll thoroughly research your site. Given our management and hosting role, we’ll have insights into your site’s performance, including sales, inquiries, visitor statistics, and historical design project details.

During the review meeting, we’ll discuss any changes in your business and marketing models, as well as your website’s goals for the future. We’ll analyze Google Analytics, your Business Profile, Reviews, and Social Media to ensure a comprehensive examination of your digital presence.

We’re dedicated to ensuring your website remains a powerful asset for your business!

Whether it’s a visual refresh, content update, or performance optimization, we’re here to help you every step of the way. If your website is due for a refresh, contact us. We’re excited to work with you on creating a digital experience that truly reflects the essence of your current brand.

Author

  • Jennifer Folsom

    Jennifer Folsom, Web Designer/Developer, is an innovative and versatile professional with a unique blend of design expertise and technical skills. She is experienced in conceptualizing, designing, and developing engaging digital experiences with WordPress and WooCommerce. She has a strong focus on user-centered design principles.Specialty areas include:Website Accessibility (ADA/WCAG Compliance and Best Practices), Content Optimization for Search Engines (SEO), Custom Training, Web-Optimized Photography, Newsletter Management, and (new for 2024) Customer Service Chat Bots. Jennifer has been a Girls Who Code facilitator since 2017, has attended WordCamp US annually since 2018, and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.

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Bear Web Design, Content Freshness, Website Refresh, Website Review


Jennifer Folsom

Jennifer Folsom, Web Designer/Developer, is an innovative and versatile professional with a unique blend of design expertise and technical skills. She is experienced in conceptualizing, designing, and developing engaging digital experiences with WordPress and WooCommerce. She has a strong focus on user-centered design principles.Specialty areas include:Website Accessibility (ADA/WCAG Compliance and Best Practices), Content Optimization for Search Engines (SEO), Custom Training, Web-Optimized Photography, Newsletter Management, and (new for 2024) Customer Service Chat Bots. Jennifer has been a Girls Who Code facilitator since 2017, has attended WordCamp US annually since 2018, and has been an annual guest speaker for The Arts and Business Council of Greater Nashville since 2021.