You have a website that has been up and running for a number of years. In actual fact many organizations have had 2-3 generations of websites now a days. It looked great when the website was launched (they always do) but over the years it has become less and less of a focal point in your companies marketing plans. You don’t really know how much traffic is coming to the website (as the reports you used to get stopped coming) and the big part that bothers you is that you don’t seem to get any inquiries from your website any more…
Website technology and design has changed quite dramatically in the last 2-3 years. One of the biggest changes came with responsive design (mobile friendly websites). Responsive design is the process of designing a website that responds to the device the website is being viewed on (giving an optimum visitor experience).
Google really started pushing this technology around 2014 when they commenced listing website as “mobile friendly” that were optimized for a mobile device. In other words if someone was searching a service your company provided and your website came up in the search and was NOT mobile friendly google would clarify this – basically telling the user that this might not be a great experience. (SO basically don’t go to this website). Since 2015 there are more mobile devices than desktops and that trend has continued to grow so bottom line is you can assume long term that half your traffic will be mobile based.
If your website is not responsive “Mobile Friendly” then it is time for a new website.
The next most critical aspect about your website is your design layout and home page content specifically. Today a prospect may give your website 5-10 seconds to establish whether you match his/her needs (and that they like your website). A slideshow that showcases your company (4-5 slides) that include clear specific captions can go a long way to helping a first time visit quickly get a feel for what you have to offer. These slides should lead to more in-depth information if the visitor wants to find out more. If photos are vibrant and really appropriate in those slide shows then you might just have a home run on your hands with a good design.
Besides the slideshow (the elevator pitch) you want to clarify what you do, where you are, and samples of your work (or services and products)…. We are Bear Web Design, we design websites, we are located in Nashville, TN and here is our portfolio of recent work. And here is some action buttons or links for you to choose from (Contact Us, Call us) as well as links to more details about our company. But the bottom line is that if your home page cannot give me the most important facts and information about your company in a professionally graphic based design “quickly” then I will probably moving on to the next website.
If your website home page does not tell your companies story professionally, graphically, clearly and quickly then it is time for a new website.
Then comes your websites content. Content used to be a paragraph of “let me tell you about us” but content today is sophisticated, exciting and really focused on selling and getting your messages across. Multimedia is starting to dominate the content landscape and even if you are not ready for video productions yet great photographs are definitely within your reach today. (Big bold photos that really showcase you and tell your story). The key to updating your content is to make sure it is current. If you had a key selling feature 3 years ago (new office, new renovations or a new factory) that information should not be a key promotion today. (Why because when the office doesn’t appear new or the renovation aren’t new trust will be lost and a prospect may feel like they were misled. So old content must be updated. Establish what your primary services are today and expand on them with text, photos and multimedia. Another key area that I look for a website is “Meet Our Team” which should include photos, bios, and background. I want to know who I will be potentially meeting with and working if I move forward with your company so please don’t have “Contact Us” with no location, no people, and no intimacy and expect to get good results. With google being so location centric today it is crazy not to promote where you are. People really think locally today when searching the internet.
If your website content is out of date and your website does not do a great job showcasing your products and services as well as your team and location then it is time for a new website.
And if you do decide it is time to look at designing a new website we would love to help you! Let’s have a chat about your company’s website and what we could achieve together. Combine add-on internet marketing items such as e-NEWS, Blogging, and Social Media and your website could truly become the focal point of your companies marketing efforts.