If you are reading this blog you must recognize that Google “Rules The Waves” just like Britannia did once. Unlike when Britannia ruled the waves and everyone got it so many folks simply do not understand or comprehend the control and influence Google has over your business and many of your prospects. Google is all powerful and frankly all confusing. We (Bear Web Design) made a commitment to be Google Centric Company approximately 5 years ago and it has been a good decision for our business and our customers – but man if you don’t like people “Moving Your Cheese” Google probably is not going to be your thing.
Most likely you don’t know what Google My Business is (My Goodness!) but you might have heard about Google Plus (Google+) and you have most likely seen it and used it before. If you go to Google and search for your company if you are reasonable shape your company will come up on the right hand side of the search (on a desktop) and it shows your physical location – called Outside (a street view of your business) and then business details taken from your Google Maps and your Google My Business Page (formerly Google Plus). If you have added photos to your Google My Business Page then these photos will be showing (if you have paid Google for a virtual tour then that should be available as well – called Inside (my next blog friends!) – bottom line is that your business is represented on the right hand side of the search by Google My Business (and Google Maps)… Notice the cover photo to the blog – that is what I see when I search for Bear Web Design (in Nashville).
Are you still awake? (Remember your prospects come thru this method to find your website and consider doing business with you so WAKE UP – this is important!). On the left hand side of the search screen is the organic key title pages from your website that Google presents usually picking out your most important pages (most popular). Hopefully this search gives you a really good picture of what a customer or a prospect will see when they search for your company of google. You can check this out on your mobile so you fully understand what all customers see.
In the event nothing comes up – HELP ME HELP ME HELP ME – you need some real help – if the left hand search organic information is there but your Google My Business and Google Maps is not showing up then Google probably doesn’t know where you are located… (and again you need some help!). Just to add to excitement of all this imagine someone is walking (or driving) and looking for local restaurants to stop in for a bite. If Google knows where you are then it will show them your restaurant as an option – if it doesn’t – TO BAD SO SAD!
So bottom line and cutting to the chase – Google My Business is about listing your business on Google and how it shows up for the local searcher (in particular). Google is location centric and it absolutely cares about what is in reach of it users (the searchers)… It actually wants to deliver the best possible result to the user so they continue to use Google (which ultimately supports the Google Ad-Words Advertisers and associated products). The key is that YOU PROVIDE the necessary information to Google so it can do that. It is HORRIFYING how much incorrect information is on Google Maps and Google My Business right now. Hours of business is a classic I see wrong all the time. And the reality is it is not Google’s jobs to fix this (it’s yours) and you know who wins if you fix it (you do)…
This applies to mobiles as well – below are the two views (first page and second) on your mobile – just as impressive as the desktop version and still driven by your location, business information and photos… But quite often when they are on their mobile they may be heading your way!
Supporting this critical area for our clients we setup a Google Business Page for every client we do work for. We have done this as a standard on new client for several years now. We know this will serve them for years to come. Remember Google Rules the Waves and most of your prospects thru the internet will come to your website thru Google My Business.
If you would like help updating photos or making your Google My Business more appealing to visitors (good photos is the key) please contact us at Bear Web Design and we would be glad to help.