With the improved usability of websites over the last 24-36 months (Content Management Systems in particular) and the integration of Social Media with websites, it has become apparent that education is becoming a key to having a successful website.
The general concept of just putting up a website that clarifies what your company does, plus a contact form and a phone number, has pretty much run its race. Websites are becoming far more dynamic in behavior and usage, with visitor engagement becoming an important part of converting a visitor into a contact, a prospect, a buyer or a customer. Even understanding what devices your website is run on (Desktop, Laptop, Tablet, and Mobile) are all part of this bigger picture.
With visitor engagement comes the requirement for your website to provide not only static content (About Us, History, Our Products, Our Services, Our Team) but also producing ongoing sales & marketing communication from team members sharing their specific areas of expertise and specialties (with the blog being the primary tool for sharing this info and attracting great search engine results).
So what is Website Education and what should it involve?
Around three years ago we started teaching Web Content Management classes. Clearly our first requirement was to educate clients in updating the content on their website. This was a good start and we have many clients that are now fully managing their website content effectively. Then Google Analytics came along and starting help with educating clients on staying aware of website results (traffic in particular). We combined this with periodical meetings to review website results.
Broadcasting your message and pulling people to your website has now become a priority!
This year with the focus on the Easy Blog System we added Intro to Easy Blog Classes to our quarterly teaching schedule. This class really opened up some great opportunities for clients’ team members to participate on their websites (ranging from the sales & marketing teams all the way to the quality control team).
Website Education can range from Content Management to Google Business Apps
We also offered 2 Google Business App Classes in 2012 which has also been in heavy demand all year long (clients moving to Google Business Apps – Google Mail , Drive, Calendar and other applications).
This week we offered a private class to Sanders Manufacturing and Sanders Marketing which included Google Business Apps, Intro to Easy Blog and intro to Social Media. Participants included the Sales Team, Marketing and Production Teams. Not only was the team educated (and motivated) but they also became owners of their website which means they will be out selling and promoting it as part of their normal marketing and sales activities in the upcoming year.
Look for more classes and seminars in 2013!
When planning your marketing and website budget for 2013 be sure to consider your teams website education and training. We are now formulating our education and training schedule for 2013 that will include:
- Intro to Content Management (Joomla)
- Advanced Content Management (Joomla)
- Intro to Easy Blog – Advance Blogging
- Intro to Social Media – Facebook, Google Plus, Linked In, & Pinterest
- Intro to Google Business Apps – Advance Google Business Apps
- Intro to eNEWS with Joomla Mailer & Chimp Mail
We are also looking to expand our class locations including classes being taught in Nashville, Murfreesboro, Lebanon as well our current training location – Mt. Juliet.
SO remember when planning for 2013 that Education-is-a-key to website success!!!
Needing to get 2013 and your website off to a Flying Start?
We are offering our final classes of the year (Intro to Joomla and Intro to Easy Blog) – be sure to register if you plan to attend:
• Intro to Easy Blog – November 8, 2012 – Details Here
• Intro to Content Management (Joomla) – November 17, 2012 – Details Here