Navigating a Dual Role: Challenges of Being an Owner | Employee Running Your Brand’s Social Media

In today’s ever-changing digital world social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive sales. However, managing your brand’s social media accounts while navigating a dual role can be daunting. Balancing the responsibilities of a dual role with the demands of social media management presents a unique set of challenges. It requires specific characteristics, including astute time management, careful navigation, and strategic planning.

Challenges Owners or Dual-role Employees Face When Taking on the Role of Social Media Manager:

Time Management

Running a business is already time-consuming and adding social media management to the mix can be overwhelming. If you are juggling multiple tasks or frequently needing to attend to customer inquiries, this can leave you little time for strategic social media planning and content creation. However, planning and creation are imperative to building a thriving social media presence. A possible solution? Consider blocking off time on your calendar to allow for this important task.

Content Creation

Creating quality content that resonates with your target audience is essential for social media success. However, consistently generating fresh and engaging content can be a significant challenge. Particularly if you are lacking the skills or are already stretched too thin. To help with strategy and creation, consider taking a course in content creation. Then, block off time daily to create and post on social media. Need advice on campaign development? Seek guidance from a Social Media Coach on campaign direction, post frequency, selecting appropriate platforms, and other pertinent details to help you become more effective and efficient.

Stay Up-to-Date with Social Media Marketing Trends

Social media trends and logistics are constantly evolving, making it challenging to stay current. Keeping pace with new features, updates, and best practices across multiple platforms requires dedication and ongoing learning. As time allows, read social media blogs and newsletters to keep up with changing trends and logistics. When you have questions, try searching YouTube for the answer. Or reach out to peers who are in similar roles.

Audience Engagement

Building and maintaining meaningful relationships with followers requires active engagement and interaction. Responding promptly to comments, messages, reviews, and mentions fosters community and trust. However, if you are working dual roles, it may be a struggle to keep up with the influx of notifications while managing other aspects of the business. Try setting aside 15 minutes at various times throughout the day to check for notifications, doing this will help you respond in a reasonable timeframe.

Measuring ROI

Determining social media efforts’ return on investment (ROI) can be difficult, especially for anyone who lacks the analytical skills or tools to track metrics effectively. Without clear insights into which strategies drive results, it becomes challenging to justify the time and resources allocated to social media management. Realizing social media’s value often takes time to build, and the evaluation process is far from one-dimensional. Seek conversations with someone who understands social media evaluation to ensure your understanding is accurate.

Consistency is Key

Consistency is key to building a strong brand presence on social media. However, maintaining a cohesive brand voice, aesthetic, and messaging across platforms can be challenging, particularly for inexperienced marketers. Without a clear brand strategy, you risk diluting your identity and confusing followers.

Handling Negative Feedback

Negative feedback or criticism on social media can be difficult to navigate, especially if it feels personal or if you lack experience handling online conflicts. Knowing how to respond diplomatically and address concerns effectively is essential for preserving your brand’s reputation and credibility.

Your Dedication & Commitment Will Help

Despite the challenges you experience navigating a dual role, understanding your brand’s social media strategy can be advantageous. You will experience growth in understanding your brand and its values by honing your brand’s social media process. This knowledge will prepare you for growth. Then when you hire a dedicated social media manager or professional firm, your knowledge will help you uniquely support them. Regardless of who is at the helm of your social media strategy, for optimal success, this individual should be supported by everyone invested in your brand.

Use a Strategic Approach With Social Media

To overcome the challenges of managing social media while in a dual role, it’s essential to prioritize tasks, delegate responsibilities, invest in ongoing education and training, leverage automation tools and analytics, and seek support from professionals or agencies when needed. You can maximize your efforts by approaching social media management strategically and proactively. And this will impact and unlock social media’s full potential as a powerful business tool to help grow your business.

Looking to Unlock Social Media’s Full Potential?

Bear Web Design’s Social Media Marketing Team does not take a one-size-fits-all approach to helping clients with social media. We offer options to fit your needs, brand, and budget. Review our Social Media Marketing Services or our Social Media Training Options to learn more about unlocking your social media’s potential. (We’ve been recently named a Facebook Value Creator.) Both can be explored in the tabs below.