Client Spotlight: Star Distributing remains on the cutting edge of technology.

Star Distributing specializes in Distributing coin, card, and on-premise laundry equipment. Headquartered in Nashville, TN, they are a full-service distributor. Specifically, it offers various sales, service, installation, and parts for commercial laundry equipment. Their mission is to supply equipment to laundromats and help laundromat owners make sound investments in their businesses. Additionally, they offer free service schools, open houses, and business guidance to help owners move forward in their business. Star Distributing remains on the cutting edge of technology with its state-of-the-art equipment. And its new and updated digital marketing strategies.

Bear Web Design is proud to help a distinct and long-standing company like Star Distributing stay relevant in today’s ever-changing digital world. We designed and developed custom websites for each service location, set up E-NEWS Design and Support, and created marketing graphics. Further, honing in on Star’s expertise, advanced technology, and strong distributor relationship with Speed Queen.

This has been an exciting time for Star Distributing! They have been recently named Speed Queen Distributor of the Year, celebrating their 65th anniversary, and have launched their new website. We look forward to seeing what happens next. To learn more about Star Distributing, visit their website.

How can Digital Marketing help laundromats grow?

Digital marketing can be highly beneficial for a laundromat. Therefore, helping to increase visibility, attract new customers, and retain existing ones. Here are several ways in which digital marketing can assist a laundromat:

1. Online Presence: Having an online presence, including a professional website and active social media profiles, allows potential customers to find your laundromat easily. Your website can provide information about your services, location, operating hours, and contact details.
2. Local Search Optimization: Utilize search engine optimization (SEO) techniques to ensure that your laundromat appears in local search results. This can increase foot traffic to your business.
3. Social Media Marketing: Engage with your audience on social media platforms like Facebook, Instagram, and Pinterest. Share content related to laundry tips, promotions, and updates to keep your customers informed and engaged.

Additional Digital Marketing Tools

1. Email Marketing: Build an email list of customers and use email marketing to send promotions, discounts, and updates. This can help drive repeat business and loyalty.
2. Online Reviews: Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and Facebook. Positive reviews can enhance your online reputation and attract more customers.
3. Content Marketing: Create valuable and informative content related to laundry, stain removal, and garment care on your website or blog. This can position your laundromat as an expert and attract visitors seeking advice and services.

Mobile Optimization is a must today

1. Mobile-Friendly Experience: Ensure your website is mobile-friendly, as many people search with mobile phones. Therefore, a responsive website design makes it easy for potential customers to find your laundromat and access essential information.
2. Google My Business: Claim and optimize your Google My Business listing to enhance your visibility in local search results. And, provide essential information like your address, phone number, and hours of operation.
3. Targeted Advertising: Use digital advertising platforms to target specific demographics, interests, and locations. Therefore, ensuring your marketing efforts reach your ideal customers.
4. Data Analytics: Leverage digital marketing tools to track the performance of your campaigns and make data-driven decisions. This allows you to refine your marketing strategy over time.
5. Customer Loyalty Programs: Use digital marketing to promote customer loyalty programs, discounts, and special offers to encourage repeat business.

Digital marketing can help your laundromat not only reach a broader audience but also engage with customers in a more personalized and efficient manner. Using many of these tools can help you create a robust online presence.