Website Marketing

Bear Web Design focuses on all forms of Website Marketing including SEO Content, Blogging, Google Adwords, Google My Business & More

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How Does Your Digital Profile Look?

Have you recently heard the term “Digital Profile”? it is becoming a key focus area for companies as well as individuals that provide services that are searched for on the internet. That means just about any company that operates today should be paying attention to their Digital Profile.

A Digital Profile as it sounds is a profile that has been establish online through your internet resources and usage.  Google is the best place I know of to check out your digital profile to get a feel for what people will see when they type your companies name.

Thanks to Google My Business (formerly Google+) we have really seen the development of the Digital Profile over the last 12-24 months. Google My Business includes Google Reviews, Google Maps & Directions, Google Search Results, hours of business, photos as well as links to your website. On mobile it is as powerful as it appears on a desktop and it can heavily influence whether a customer communicates with your company directly from google (e.g. calls you) or links to your website for further information.

So using Bear Web Design’s Digital Profile as a starting example lets look at some of the basic elements… (see our Digital Profile above)…

  1. Google Ad Words and Organic Information sit on the left hand side of the search page result. Adwords are an online advertising services by Googler where advertisters pay to display ads that are tied to key search terms and phrases. Organic search results are website listings on search engine results pages that appear because of their relevance to the search terms.
  2. Google My Business sits on the right hand side and consists of photos, address & location, directions, website link, reviews, business hours (absolutely critical to being correct) and links for action – phone number to call, driving directions to come visit and website link to learn more about your business.
  3. Notice the Google Post that is under Google My Business (this is a new featured offered by Google allowing business owners to feed their content directly into their search results page! Google Posts will stay active for 7 days and I have seen some posts that receive 1000’s of views.
  1. Google Insights which shows you how many searches that your Google Digital Profile appears in including (Discovery) – those searching for your services or products but don’t know you directly and (Direct) – those that do search for you directly.

So if you haven’t checked out your Digital Profile it is definitely time to do so. It will be a critical part of your online success! And if you need some help managing and updating your digital profile please be sure to contact Bear Web Design!

Bear Web Design, Google Digital Profile, Nashville Web Design

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What Makes Great Website Content?

This year website content and content marketing are at the forefront of any results focused website. So what is great content? Is it frequency? (how many times you update your website), is it fancy fonts and highlights with every page designed uniquely? Or, is it content copied from a leading competitors website that you know must be good cause they are a great company!
In essence there are three basic forms of content on a website.

Static Content (Content that qualifies you)

Static content generally tells a web visitor about the business, products and services that you provide. Usually this should be a general overview and bigger picture content and it should give qualification to your business. Static content is items such as about us, our team, our mission, our locations, our products, our services, contact us, and it should be foundation that you identify the primary business services and products you provide (generally without major detail).

When a prospect comes to your website they are trying to establish if you are qualified to provide the service or product they need. If you fail here – the visit is generally over and you won’t get their business. Static content should be updated annually (or as required). One of the great mistakes a website owner can do is to create static content when they launch their new website (and never update it again!). Static content is where your primary keyword and key-phrases “categories” are established.

Product/Services Content (Content that details your capabilities and/or product line).
The second type of content is detailed content which is really decision making content. If your website visitor can review this information and make a decision to do business with you (call, inquiry, buy a product) then you have GREAT CONTENT! Google job is to match a prospects question with great content (The answer to the prospects question). Great content provides prospects with answers that they can take action on. How you formulate your content here is very dependent on your business model. Product/Services Content is where your keyword and key-phrases are detailed and highlighted.

If you have ever had a design meeting with Bear Web Design this should help explain why we asked SO MANY QUESTIONS about your business model. Design of a site includes design layout, development functionality and content to support the design & development. Every company has a different business model so we have to ask a lot of question in establishing how your website is setup. A good example of this is when selling products it is critical to provide every piece of information a prospects needs to buy the product (answer every question). Great product descriptions are rewarded highly by google and drive online sales.

Content Marketing (Content that drives prospects to your website).
The third type of content is Content marketing. Content Marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. More and more companies are putting time and money into their content. So with all things equal (Everyone is getting better and better websites) it really comes down to how well that website and its content is marketed (specifically who it reaches). Blogging is the king of content marketing in our eyes and it is also the most sustainable form.

A great blog should be about a topic, an area of your business (key word or key-phrase) aspect of your business. It should always written in the form of answering a question (notice our title – “So What Makes Great Website content?”) I am answering a question that every client we have wants to know the answer to. (as do all our prospects). Once a great blog is in place then it comes down to your reach, website visitors, social media, e-news, other websites that wish you share your expertise.

So next week we will look at Static Content in more detail (and in the next few weeks we will be covering an area of content) to help you apply this to your own website! And be sure to plan on attending our next Website Content Management Class planned for September so you can start to take full control of your website’s content!

What is Content Marketing?, What is detailed Content?, What is great content?, What is Static Content?, What Makes Great Website Content?

Contact

Bear Web Design
2622 Bluefield Avenue
Nashville, TN 37214
(615) 504-6845


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