Have you recently heard the term “Digital Profile”? it is becoming a key focus area for companies as well as individuals that provide services that are searched for on the internet. That means just about any company that operates today should be paying attention to their Digital Profile.
A Digital Profile as it sounds is a profile that has been establish online through your internet resources and usage. Google is the best place I know of to check out your digital profile to get a feel for what people will see when they type your companies name.
Thanks to Google My Business (formerly Google+) we have really seen the development of the Digital Profile over the last 12-24 months. Google My Business includes Google Reviews, Google Maps & Directions, Google Search Results, hours of business, photos as well as links to your website. On mobile it is as powerful as it appears on a desktop and it can heavily influence whether a customer communicates with your company directly from google (e.g. calls you) or links to your website for further information.
So using Bear Web Design’s Digital Profile as a starting example lets look at some of the basic elements… (see our Digital Profile above)…
- Google Ad Words and Organic Information sit on the left hand side of the search page result. Adwords are an online advertising services by Googler where advertisters pay to display ads that are tied to key search terms and phrases. Organic search results are website listings on search engine results pages that appear because of their relevance to the search terms.
- Google My Business sits on the right hand side and consists of photos, address & location, directions, website link, reviews, business hours (absolutely critical to being correct) and links for action - phone number to call, driving directions to come visit and website link to learn more about your business.
- Notice the Google Post that is under Google My Business (this is a new featured offered by Google allowing business owners to feed their content directly into their search results page! Google Posts will stay active for 7 days and I have seen some posts that receive 1000’s of views.
- Google Insights which shows you how many searches that your Google Digital Profile appears in including (Discovery) – those searching for your services or products but don’t know you directly and (Direct) - those that do search for you directly.
So if you haven’t checked out your Digital Profile it is definitely time to do so. It will be a critical part of your online success! And if you need some help managing and updating your digital profile please be sure to contact Bear Web Design!