Bear Web Design is pleased to announced our Summer Web Content Management (WCM) Classes which will be held on Friday July 15, 2011 (morning session) at the Holiday Inn Express - Mt. Juliet.

The days of thinking about your website as an eletronic brochure (online) has come and gone. Today you need a website that is a living and breathing reflection and representation of your business and marketing models. A website that you can manage and update content easily and quickly. Today you need a websystem and 2011 is a great time to launch your New Web System!

Bear Web Design is pleased to announced our Fall Web Content Management (WCM) Classes which will be held on Friday November 12, 2010 (morning session) at the Holiday Inn Express - Mt. Juliet.

This Session will cover one of the the new buzz phrases for 2010 - Search Engine Marketing or SEM. SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engines. The key aspect of SEM (versus SEO) is that you are guaranteed positioning in the sponsor areas of a Search Engine (which you will pay for if your ad is clicked upon). Unlike SEO you are paying for a position and a click thru and by that nature you do have a guaranteed result (or you don't pay). In this session we will review BeareWare's May SEM Advertising Campaign on Google (called ADWORDS) as a practicle exercise.

Recently I had a prospect ask me to focus (almost exclusively) on improving their Google Search Engine positioning based on key words. The belief of the prospect was that you can manipulate results on Google easily and quickly and that regardless of your website (and its design) this methodology (known as Search Engine Optimization) could be implemented very easily.